Tiff's Treats
Tiff's Treats
What would happen if the marketing team and the CFO of a popular cookie brand got into to "tiff" over promotions? In this case, a fun series of back and forth emails that went to customers, creating unexpected engagement and fun in their in-box.
Email 1 - From the marketing team
Email 2 - The CFO's response
The response from consumers
Credits:
Creative Director/Writer: Mack McCullough
Art Director: Madeleine O'Mary, Lexi Palmer
Copywriter: Gillian Tobin
